Creative Design Process
April 20, 2008

A little about my creative process when commissioned to do graphic design work.

  • Creative Brief
    After first meeting with a new client, I like to have them fill out a Creative Brief form that I send them by email. This gives me valuable information about their company and their needs that I refer to as I develop their designs.
  • Proposal/Estimate/Terms/Print Quotes
    This is where I present my proposal to you for your projects. I include an estimate, terms & conditions and print quotes, if needed. 
  • Research/Design Trends/Concept
    After agreeing to the above, I begin my research on your competitors and design trends in your specific field in an effort to develop a solution that is unique for your needs. I begin concepting ideas at this point.
  • Comps
    Develop comps (rough drafts) and present them, usually by email as lo-res PDFs.
  • Revisions
    This is where we have up to 3 revision cycles. You will be heavily involved in proofing copy message and spelling, color, fonts, sizes, etc. in order to come to a final approval to send your jobs to print.
  • Final Artwork
    I present the final artwork by disc and email as a Print Ready PDF, unless another format was otherwise agreed upon.
  • Print –
    Either I can do this for you through my vendor, or you can have this done yourself through your own vendors using the final artwork files I presented to you previously.
I hope you find this helpful! Please feel free to comment or email me if you have any questions!

Flying Ace
April 19, 2008

Here is an image from a photo shoot I had with the lovely Meghan, who agreed to be my Flying Ace of Diamonds for an AIGA (American Institute of Graphic Arts) project I just completed for our local Vegas chapter. I will reveal the actual project design in June. See the full flickr set of images from the shoot HERE.

AIGA Workshop
April 19, 2008

My picture made it into the local AIGA’s monthly e-zine this week! This was taken at their web design workshop after a very long day! The next meeting should be incredible! Ann Willoughby, President and Creative Director of Willoughby Design Group, and Starbucks’ Stanley Hainsworth will be speaking! And in June my “secret” project (involving my recent photoshoot of Meghan) will be revealed at the annual AIGA Poker Tournament.

P.S. Thats my boss Arnold sitting with me in the picture!